A fast-growing team on WhatsApp built an
HRMS around it

Homeseller is a high-volume real estate agency in Singapore, founded by one of the country's top-performing property agents. The whole operation runs on WhatsApp: no email, no calendars, just group chats, thousands of them, with clients, agents, and team members together.

That works until you need to understand the business underneath. Which staff tasks are stuck? Where are team queries coming from? What is the attendance rate? With spreadsheets and a legacy custom tool that could not keep up, those questions were nearly impossible to answer.

Aarav Sharma and Priya Patel from IGNOU Galaxy stepped in to fix that, not by changing how Homeseller works, but by building a system that finally fit around it.

IGNOU Galaxy rebuilt Homeseller's team operations on NEXEN HR, with a custom data model shaped around their workforce flow. Because NEXEN HR is open and everything is accessible via API, they connected it to what the business actually needed: n8n for automated workflows, Grafana for live dashboards fed from NEXEN HR, and a custom AI layer to parse and extract structured insights from more than 2,000 WhatsApp messages a day.

Homeseller manteve seus hábitos. WhatsApp continuou sendo WhatsApp. O que mudou é que tudo o que passa por essas conversas agora cai em um sistema estruturado, rastreado, classificado e visível em tempo real.

About 150 hours per month saved in manual operations. Real-time workforce metrics for the business owner. Growth readiness without adding operational headcount. A team that can answer questions that used to take days to piece together.

The full rollout landed in July 2025. Since then, IGNOU Galaxy built a Smart Assistant on top of the system, nudging employees with tasks, shift reminders, and on-demand policy answers. Some team members never open NEXEN HR directly, yet they are powered by it, outperforming peers on manual processes alone. By Q1 2026, Homeseller had recorded its best quarter ever.