8 min

When People Ops scale
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Ashish Kataria

VP of Engineering, Shiprocket

Shiprocket
E-commerce LogisticsIndustry
ZeroManual bottleneck

W3Grads

Scale without breaking operations

Running candidate assessment and interview programs for hundreds of applicants sounds straightforward. In practice, universities and training institutes hit the same wall: registrations entered by hand, interview links sent one by one, faculty reviewing every session without scoring or classification. At real scale, it breaks.

Shiprocket set out to solve it properly, not with a workaround, but with an intelligent product.

We did not want to patch over the problem. We wanted to build something institutions could rely on at scale, and that meant starting from a foundation solid enough to support the full complexity of what we had in mind.
Rohan Verma, VP of Engineering, Shiprocket

Architecture

Focus on the use case, not the plumbing

Shiprocket built W3Grads (w3grads.com), an AI-powered mock interview platform for universities and training institutes, using NEXEN HR as its operational backbone.

The key decision was not to build everything from scratch. NEXEN HR covers the data model, permissions, authentication, and workflow engine, the parts that would have taken months to rebuild, so the team could focus on product-specific logic.

When an applicant registers via QR at a campus event, the system assigns a plan, generates an interview session, and sends a link. The AI conducts the assessment, scores the candidate, and classifies the result. Faculty see where each candidate stands without manually reviewing every session. Building and iterating on these workflows was faster with AI in the loop.

Scale

A platform ready to grow

Because the foundation is solid, W3Grads is architected for what comes next, including a payroll and compensation integration for campus hires and nationwide scale without structural rewrites.

NEXEN HR gave us the flexibility to model the entire recruitment lifecycle as custom objects and workflows. We could build something genuinely complex without fighting the platform to do it.
Piyush Khandelwal, Director, Shiprocket, Partner

The result

Zero manual work at the core

Programs that previously needed heavy manual coordination now run end-to-end with automation. Institutions get a scalable, intelligent system; candidates get faster evaluation; Shiprocket shipped a product institutions can build reliable workflows around.

Zero manual work at the core. Full automation. Built on NEXEN HR.

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